SHORTLIST CREATIVE EFFECTIVENESS DE CANNES 2017

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Cat. No Entry No Title Client Product Entrant Company Entrant Country Idea Creation Production Media PR Additional
A01 (Creative Effectiveness )
A01/003 00014 THE GOOD NOTE BOU KHALIL SUPERMARCHÉ THE GOOD NOTE J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT J. WALTER THOMPSON BEIRUT J. WALTER THOMPSON BEIRUT J. WALTER THOMPSON BEIRUT
A01/021 00132 THE SWEDISH NUMBER SWEDISH TOURIST ASSOCIATION SWEDISH TOURIST ASSOCIATION INGO Stockholm SWEDEN INGO Stockholm BAZOOKA Stockholm / DIGITAL SERVICES Stockholm COHN & WOLFE Stockholm / GREY NEW YORK
A01/022 00063 TINY DANCER JOHN LEWIS INSURANCE JOHN LEWIS INSURANCE adam&eveDDB London UNITED KINGDOM adam&eveDDB London MANNING GOTTLIEB OMD London
A01/025 00095 THE MCWHOPPER PROPOSAL BURGER KING FAST FOOD RESTAURANT Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland Y&R NZ Auckland Y&R NZ Auckland
A01/026 00033 MISSING TYPE NHS BLOOD AND TRANSPLANT NATIONAL BLOOD WEEK ENGINE London UNITED KINGDOM ENGINE London ENGINE London ENGINE London ENGINE London
A01/027 00127 BAJAJ V – THE NATION’S BIKE BAJAJ AUTO LTD. BAJAJ V LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Mumbai
A01/030 00027 JUSTINO LOTERIAS Y APUESTAS DEL ESTADO CHRISTMAS LOTTERY LEO BURNETT Madrid SPAIN LEO BURNETT Madrid LEO BURNETT Madrid LEO BURNETT Madrid
A01/031 00029 THE MAN ON THE MOON JOHN LEWIS JOHN LEWIS adam&eveDDB London UNITED KINGDOM adam&eveDDB London MANNING GOTTLIEB OMD London
A01/036 00159 DADS #SHARETHELOAD P&G INDIA ARIEL MATIC BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai
A01/037 00107 VAN GOGH’S BEDROOMS: LET YOURSELF IN ART INSTITUTE OF CHICAGO TEMPORARY ART EXHIBITION LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO RAVENSWOOD STUDIOS Lincolnwood MEDIAVEST|SPARK Chicago / STARCOM Chicago
A01/056 00071 MICHAEL PHELPS UNDER ARMOUR MEN’S TRAINING APPAREL (PERFORMANCE GEAR, FOOTWEAR AND ACCESSORIES) DROGA5 New York USA DROGA5 New York / UNDER ARMOUR Baltimore EPOCH FILMS New York
A01/058 00065 BREATHLESS CHOIR PHILIPS OVERCOMING BREATHLESSNESS WITH THE HELP OF CHOIRMASTER GARETH MALONE. OGILVY & MATHER London UNITED KINGDOM OGILVY & MATHER London TOOL Los Angeles / UNIVERSAL PRODUCTION PARTNERS Prague CARAT London CUT + RUN London / FLEISHMANHILLARD Dublin / SOUNDSQUARE Prague
A01/068 00153 HANDLE ON HYGIENE UNILEVER LIFEBOUY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai
A01/069 00114 YOUR FUTURE IS NOT MINE ADIDAS ORIGINALS NMD JOHANNES LEONARDO New York USA JOHANNES LEONARDO New York JOHANNES LEONARDO New York JOHANNES LEONARDO New York
A02 (Creative Effectiveness for Good)
A02/011 00077 THIS GIRL CAN SPORT ENGLAND SPORT ENGLAND FCB INFERNO London UNITED KINGDOM FCB INFERNO London FRAMESTORE London / SOUNDTREE MUSIC London CARAT London BLUE RUBICON London
A02/015 00043 THE LAST MASK NATALIA PONCE DE LEON FOUNDATION NATALIA PONCE DE LEON FOUNDATION J. WALTER THOMPSON COLOMBIA Bogotá COLOMBIA J. WALTER THOMPSON COLOMBIA Bogotá
A02/017 00062 REWORD HEADSPACE REWORD LEO BURNETT MELBOURNE AUSTRALIA LEO BURNETT MELBOURNE STUDIO PANCHO Melbourne STARCOM Melbourne
A02/021 00106 SEARCH RACISM. FIND TRUTH. REFUGEES WELCOME REFUGEES WELCOME FCB ZÜRICH SWITZERLAND FCB ZÜRICH FCB ZÜRICH FCB ZÜRICH FCB ZÜRICH
A02/022 00169 BEAUTY TIPS BY RESHMA MAKE LOVE NOT SCARS ACID ATTACK OGILVY & MATHER MUMBAI INDIA OGILVY & MATHER MUMBAI 10 FILMS Mumbai / FIRST DECEMBER FILMS Bangalore / HYPER New Delhi THE LOGICAL INDIAN Bengaluru
A02/030 00147 MANBOOBS4BOOBS MACMA AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires LANDIA Buenos Aires URBAN GRUPO DE COMUNICACION Buenos Aires CLUSTER MUSIC Buenos Aires / MACMA Buenos Aires / PORTA ESTUDIO Buenos Aires
A02/035 00053 ANZ GAYNZ ANZ ANZ BANK TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE REVOLVER/WILL O’ROURKE Sydney / THE GLUE SOCIETY Sydney PHD Melbourne
A02/039 00136 #HELPACHILDREACH5 UNILEVER LIFEBUOY SOAP MULLENLOWE SINGAPORE SINGAPORE MULLENLOWE LINTAS GROUP INDIA Mumbai / MULLENLOWE SINGAPORE / MULLENLOWE SSP3 Bogotá PHD SINGAPORE SALT PR Singapore
A03 (Creative Regional Effectiveness)
A03/009 00096 THE MCWHOPPER PROPOSAL BURGER KING FAST FOOD RESTAURANT Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland Y&R NZ Auckland Y&R NZ Auckland
A03/014 00109 VAN GOGH’S BEDROOMS: LET YOURSELF IN ART INSTITUTE OF CHICAGO TEMPORARY ART EXHIBITION LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO RAVENSWOOD STUDIOS Lincolnwood MEDIAVEST|SPARK Chicago / STARCOM Chicago
A03/023 00118 MARRIAGE MARKET TAKEOVER SK-II SK-II FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg CUT + RUN London / TOOL Los Angeles BE ON Copenhagen
A04 (Creative Global Effectiveness )
A04/003 00133 THE SWEDISH NUMBER SWEDISH TOURIST ASSOCIATION SWEDISH TOURIST ASSOCIATION INGO Stockholm SWEDEN INGO Stockholm BAZOOKA Stockholm / DIGITAL SERVICES Stockholm COHN & WOLFE Stockholm / GREY NEW YORK
A04/004 00036 IMAGINE THE POSSIBILITIES MATTEL BARBIE BBDO SAN FRANCISCO USA BBDO NEW YORK / BBDO SAN FRANCISCO SLIM PICTURES Los Angeles STARCOM Chicago
A04/007 00115 YOUR FUTURE IS NOT MINE ADIDAS ORIGINALS NMD JOHANNES LEONARDO New York USA JOHANNES LEONARDO New York JOHANNES LEONARDO New York JOHANNES LEONARDO New York
A05 (Creative Longer-Term Effectiveness)
A05/003 00160 ARIEL SHARE THE LOAD: A SOCIAL MOVEMENT TO REMOVE THE CULTURAL STAIN OF GENDER I P&G INDIA ARIEL MATIC BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai
A05/005 00064 JOHN LEWIS INSURANCE 2013 – 2015 (“TINY DANCER”) JOHN LEWIS INSURANCE JOHN LEWIS INSURANCE adam&eveDDB London UNITED KINGDOM adam&eveDDB London MANNING GOTTLIEB OMD London
A05/006 00076 EXTRA GUM “SARAH & JUAN” WRIGLEY, A SUBSIDIARY OF MARS, INCORPORATED EXTRA GUM ENERGY BBDO Chicago USA ENERGY BBDO Chicago RATTLING STICK Santa Monica / THE MILL Chicago CUT + RUN London / OLE MEDIA MANAGEMENT Los Angeles / STIR POST AUDIO Chicago
A05/008 00030 THE MAN ON THE MOON JOHN LEWIS JOHN LEWIS adam&eveDDB London UNITED KINGDOM adam&eveDDB London MANNING GOTTLIEB OMD London
A06 (Creative Marketing Effectiveness)
A06/001 00006 BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland BLOCKHEAD Auckland / FRANKLIN RD Auckland / SCOUNDREL Sydney PHD Auckland SPARK PR & ACTIVATE Auckland
A06/010 00128 BAJAJ V – THE NATION’S BIKE BAJAJ AUTO LTD. BAJAJ V LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Mumbai
Total Entries: 34

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